ABOUT IRIT BANIEL
Irit Baniel is a multi-disciplinary creative and artist based in Brooklyn, New York. Baniel grew up in Tel Aviv and moved to NYC, where she studied Art & Design extensively, majoring in Fashion, Product, and Communication Design.
With over 20 years of experience, Baniel worked with leading brands such as Giorgio Armani, Calvin Klein, Estee Lauder, Nike, Victoria’s Secret, and Bobbi Brown, to name a few. She has created some of the most coveted recognizable products in the industry.
In 2016, Baniel founded IRIT BANIEL STUDIO with the vision of creating a design agency specializing in creative services for the Beauty industry.
AGENCY’S SERVICES
CREATIVE DIRECTION – Art direction, concept development, providing a 360 vision
BRANDING – Brand positioning, identity, voice, image, visual, logo, brand DNA
PACKAGING – Defining the product's packaging positioning look and feel—the total solution from concept to production.
Primaries, secondaries, shippers.
ARTWORK – Specializing in original artwork development: Print+pattern design, original illustration 3D renderings.
PRESENTATION - Brand books, 3D renderings